Crossover appeal: Finding stories in unexpected places
I’ve been a freelance outdoor writer specializing in paddle sports, camping and other adventuring for more than 30 years.
Crossover appeal: Finding stories in unexpected places Read More »
General Craft Improvement
The press release is dead: Embrace new ways to reach readers
For those of us in the public relations realm, the press release is an old friend. Trustworthy, humble, familiar: The press release has served us well.
The press release is dead: Embrace new ways to reach readers Read More »
Advice from the other side: Media and media relations people share do’s and don’ts to work together
It’s sometimes a love-hate relationship between reporters and public relations specialists, but anyone in the business knows, they need each other to each do their job.
Beyond a basic byline: Creating a personal brand to earn more work
Writing headlines used to be an essential part of my job as a newspaper editor. My boss said he could always tell which headlines I wrote and which other editors created.
Beyond a basic byline: Creating a personal brand to earn more work Read More »
Master mass marketing with basic email etiquette
It happens to all of us. We sit down to sift through email, deleting the junk mail, flagging the important pieces and reading our favorites first.
Master mass marketing with basic email etiquette Read More »
Surviving the SHOT SHOW
The holidays are over, your flight to Las Vegas is booked and you’ve reserved a room on the Strip. It can mean only one thing: SHOT Show is just around the corner. Are you ready?
Surviving the SHOT SHOW Read More »
The cost to acquire content
It had been a while since I checked my voicemail and a bunch of messages had accumulated. For the most part they were mundane, but tucked in the middle was a pleasant surprise; would I like to go on a waterfowl/pheasant hunt familiarization (FAM) trip during prime time in North Dakota?
The cost to acquire content Read More »
The art of the interview: Crafting conversations for personality profiles
In the outdoor world, Lee and Tiffany Lakosky are about as hot as fish grease.
The art of the interview: Crafting conversations for personality profiles Read More »
Steer your career into a new niche: Navigating vehicle reviews
There is a reason that vehicle manufacturers support OWAA and regional outdoor journalists’ organizations.
Steer your career into a new niche: Navigating vehicle reviews Read More »
Get the story you want from the experience you’re given: Making the most of a FAM trip
You got the call. Some editor or publisher offered you a trip to write about XYZ lodge or to attend a function for manufacturer that promises a chance for hunting and fishing or some other outdoor pursuits.
Get the story you want from the experience you’re given: Making the most of a FAM trip Read More »